Brand Consulting
Strategy with a storyteller in the room.
Most brand problems are narrative problems in disguise. The work below combines category thinking with the instincts of a director who has to make the idea survive contact with an audience.
Film Direction
Creating compelling commercials and branded films that hold attention and leave a mark.
- Concept and script development
- Casting, location and production design direction
- On-set direction, edit and post supervision
Brand Strategy
Clarifying positioning, purpose and communication direction so the work has somewhere to stand.
- Positioning and narrative architecture
- Audience and category insight
- Communication platforms and campaign roadmaps
Creative Consultation
Helping teams turn business challenges into culturally relevant ideas that actually ship.
- Brief interrogation and idea review
- Agency and partner selection support
- Leadership workshops on story and culture
How the work runs
01
Interrogate
We pull the brief apart until the real business problem is visible.
02
Position
A sharp, defendable place to stand — in the category and in culture.
03
Translate
Strategy becomes narrative, and narrative becomes films worth watching.
04
Sustain
A platform your teams and agencies can keep building on for years.
“VJ doesn't take a brief, he interrogates it. What came back was sharper than what we asked for, and it moved the business.”