Tamarind Hospitality · Brand Films · 2023
First Service
Overview
An internal-turned-external brand film following one kitchen from prep to last cover.
The brand challenge
A hospitality group with excellent food and no distinctive point of view.
Creative approach
We treated the kitchen as a character — heat, steam, repetition — and let the guests appear only in the final shot.
Behind the scenes
Impact
+3.1x
Employer applications
+19%
Reservation lift
4 shortlists
Awards