Kinetic Sportswear · Digital Films · 2024
Monsoon Rules
Overview
A digital-first campaign of one hero film and nine cutdowns, shot over four monsoon nights on live streets.
The brand challenge
Break into a category owned by global giants with a fraction of the media weight.
Creative approach
We shot where the audience actually plays. Practical light, real players, no studio. Every frame designed to survive a 9:16 crop.
Behind the scenes
Impact
31M
Organic reach
6.4%
Share rate
+58%
Sell-through