Velan Jewellers · TV Commercials · 2024
The Gold Standard
Overview
A festive campaign of three films built on close-ups, silence and the small rituals around an heirloom.
The brand challenge
Every competitor was louder. The category had collapsed into identical wedding montages.
Creative approach
We shot almost entirely in candlelight at f/1.4 and removed the crowd. One bride, one heirloom, one decision.
Behind the scenes
Impact
+37%
Store enquiries
#1 in category
Campaign recall
+24%
Festive revenue